The 7 Best Tips to Optimize Your Growth Marketing Strategy

Have you ever launched a growth marketing campaign and felt like you were shouting into a void? 

Despite spending weeks developing the perfect messaging, targeting the right audience, and optimizing your content, your campaign came to nothing. The clicks are low, the conversions are even lower, and your boss is starting to ask questions.

Let’s face it, in today’s hyper-competitive market, you need more than just a spray-and-pray approach to succeed at growth marketing. You can find new opportunities and fill the gaps in your current strategy by constantly experimenting and iterating your tactics.

But the bigger question is: how do you optimize your growth marketing strategy to achieve sustainable and scalable growth for your business? This article will give you seven best practices to optimize your strategy and maximize your ROI in the long run. 

The Importance of an Effective Growth Marketing Strategy

Look around you: you're competing in a crowded market. Even with a unique business idea, standing out in this saturated space is almost impossible. The worst part? You can't throw money on flashy ad campaigns and call it a day. You’re trapped. 

This is where a good growth marketing strategy can come to your rescue. A good strategy will help you:

Build brand awareness

One of the biggest advantages of growth marketing is quickly building a buzz around your brand. Brands often use this strategy when breaking into new markets and want to improve their image in existing markets. Once you crack the code, you can consistently hone your reputation. 

Minimize marketing waste

Unlike traditional marketing, growth marketers swear by testing to ensure every tactic and campaign produces tangible results. This testing-driven approach eventually reduces the resources you waste on bad campaigns. 

Improve customer experiences

Growth marketing nurtures meaningful customer relationships from the start. This focus on the entire customer lifecycle allows you to delight your customers, win their trust, and encourage loyalty. It can save costs on customer acquisition and fuel retention in the long run. 

Boost marketing ROI

Growth marketers rely heavily on data to make strategic decisions, so they spend the marketing budget tactfully. That means you invest only in channels showing profitable ROI. Besides, growth marketers consistently test and optimize their tactics to incrementally improve your ROI. 

Now that we’ve established how a growth marketing strategy can help your business, let’s look at our seven best tips to optimize your strategy. 

7 Tips to Optimize Your Growth Marketing Strategy

No matter how many hours you invest in building your business from the ground up, your efforts can go in vain without a solid growth marketing plan. A growth marketing strategy draws on data, analytical decision-making, and agile methodology to achieve scalable growth for your company. 

Here are seven ways to implement a growth marketing strategy optimized for success:

1. Outsource to a Professional Growth Marketing Expert 

Growth marketing is technically nuanced, and you need hands-on expertise to successfully execute a good strategy. If you're working on a growth marketing campaign from scratch, you'll need some time to build a good foundation before the desired results start rolling in. 

So, one thing is clear: hiring a full-time growth marketer is a risky bet when you’re still figuring out the direction you’re headed in. 

But without enough resources, creating and implementing a good strategy is a far-fetched reality. What’s the best way out of this situation? Outsourcing your growth operations to a fractional team of marketers like Divisional. 

Outsourcing your growth ops to our team can help you:

• Cover the lack of in-house resources
• Create a scalable setup for experimentation
• Focus your efforts on core business processes 
• Rely on experts with a proven track record of success 

At Divisional, we’ve built a team of seasoned growth marketers on the fractional employment model. We find, screen, and hire these marketers, so you don't have to do it yourself. Once you sign a project with us, we match you with the most relevant marketer for your industry and start the work. 

Talk to us today to learn how we can take growth off your plate and boost your bottom line.   

2. Carefully Evaluate the Entire User Journey

Traditional marketing only focuses on the first two stages of the funnel: awareness and acquisition. On the flip side, growth marketers take a holistic approach and map the entire customer lifecycle to break down silos and positively impact your customers. 

This approach also gives you a better understanding of buyers’ pain points and behavior. It takes you a step ahead of your customers to optimize every touchpoint in their journey, nudging them toward their aha! moment. This is when potential customers realize the value of your products/services and decide to try your business. 

Here’s how you can optimize every touchpoint in the entire user journey:

• Awareness: In the first stage, prospects are still learning about your company. Strategize for introducing your brand effectively through content and ads. Create evergreen content to position yourself as a trusted industry resource. Run thoughtful and fresh ads to catch their attention in busy social media feeds. 

• Acquisition: In the second stage, you have to figure out where your target buyers hang out the most. Identify their preferred channels, problems, and expectations to convert potential customers into paying ones. 

• Activation: In the third stage, you need to win your customers’ trust by proving that your products/services actually work. Show them the benefits of choosing you over others to activate them after purchase. 

• Retention: In the fourth stage, you have to secure repeat business from a customer. Think of how to retain them in the long run and earn their loyalty to build a consistent revenue stream. 

• Referral: In the final stage, you have to turn customers into brand advocates and get referrals from them. These advocates will spread positive word-of-mouth to bring more prospects into the funnel.  

Map the entire user journey from pre to post-purchase to deliver a tailored and value-packed buying experience. 

3. Create an Omnichannel Marketing Approach

Customer expectations are constantly changing. They demand personalized experiences across multiple channels before making a purchase decision. This is where growth marketing’s emphasis on the entire customer journey can benefit your brand. 

Unlike traditional marketing campaigns, growth marketers optimize all touchpoints in your marketing funnel according to your buyers’ needs and preferences. This helps you deliver a seamless and consistent buying experience to shoppers on any platform, offline or online. 

Here’s how you can create a solid omnichannel marketing strategy for accelerating your growth:

• Engage potential and existing customers through the content on social media, emails, apps, and other channels
• Retarget interested customers through ads and email nurturing sequences to convert them into clients
• Design a unified messaging strategy to ensure your sales and marketing messages are aligned
• Segment customers based on behavioral parameters to personalize your campaigns

At the end of the day, the success of your omnichannel campaigns depends on how well you understand your buyers’ behavior. Pinpoint their preferences to maximize your click through and conversion rates. 

4. Measure and Track Growth Metrics Closely

Data lies at the core of any growth marketing strategy. So, your strategy is incomplete without the right key performance indicators (KPIs) to measure progress. Let’s look at the most popular growth marketing metrics you should consider:

Revenue

Improving business profitability is the most important goal of your strategy. Track your revenue targets by keeping an eye on these metrics:

• Customer lifetime value
• Average revenue per user
• Annual recurring revenue
• Monthly recurring revenue

Acquisition

Tracking acquisition is crucial to understand the pace at which you’re scaling your customer base. Here are the key metrics to measure acquisition:

• Conversion rate
• CLV to CAC ratio
• Cart abandonment rate
• Customer acquisition cost

Customer

Customer satisfaction and loyalty are good indicators of your growth marketing success. See how your customers respond to your growth operations with these metrics:

• Churn rate
• Retention rate
• Activation rate
• Repeat purchases
• Net promoter score

Establish a system to analyze performance consistently and identify areas needing attention. Prioritize a few metrics for a given period and create campaigns to improve your performance on that front. 

5. Repurpose Content for Specific User Personas

Repurposing content allows you to break down a high-performing content asset into different formats to expand its reach to a broader audience. For example, you can convert a blog post with a high conversion rate into a carousel post for social media to make the content more discoverable. 

Keep your user personas in mind when repurposing content. Since each persona might prefer a different channel for consuming content or researching a brand, repurpose your content assets into multiple formats. Here’s how:

• Identify best-performing content: The first step is to identify your best content—most successful blogs, emails, social posts, etc. Figure out the x-factor that made this content so popular. This step will ensure your repurposed content resonates with the audience equally well. 

• Pick channels for distribution: Next, you have to decide where to distribute this content. Deciding the channels clarifies which personas you should target and their specific problems. You can tweak the content according to these details and make a good impact. 

• Create a pipeline: Things can get lost in the repurposing process. It’s best to create a systematic process to choose, repurpose, and publish multiple pieces of content. Design a pipeline to define how you want to reformat your content and ensure your process is not derailed. 

Content isn’t a one-and-done strategy. You can get more out of your content and achieve your growth goals with a solid repurposing plan. 

6. Split-test everything

Growth marketing focuses heavily on running experiments to collect reliable data about how users interact with your brand. Split testing is a key component of these experiments, where you compare two or more versions of an element to determine the best-performing version. 

Growth marketers rely on these tests to find the fastest way to scale. Instead of going by their gut, they logically test different hypotheses to find the best path forward. 

Here are a few elements you can split-test for your business:

• Ad copies
• Email copies
• Landing pages
• Pricing models
• Website design
• Social media posts

With the right tools to run growth experiments and conduct split tests, you can gain a more in-depth understanding of your target audience. Moreover, these tests will help you make data-driven decisions by validating your strategies and reducing the risk of marketing waste.  

7. Prioritize User Engagement Across All Channels

Traditional marketers think more about your products/services when marketing your company. Growth marketers focus on your users and consider their pain points to ensure your message strikes a chord with them. 

With a user-centric approach, you can focus on engaging the audience and collecting relevant data to plan your campaigns. Collect customer feedback to understand their expectations of what they want or don't want. Use tools like Hotjar to analyze user behavior on your website and identify friction points. Rely on your CRM data to track user activity at every stage. 

Use all this information to create behavior-based triggers in your campaign. These triggers will deliver personalized experiences based on a prospect’s actions and keep them engaged across all channels. 

The Bottom Line

Your growth marketing strategy needs consistent optimization based on creative experimentation, data analysis, and performance tracking. With the tips outlined in this guide, you're all set to create a foolproof strategy and scale your growth efforts. 

Remember, success in growth marketing is not just about achieving short-term wins but also about creating sustainable growth over the long term. So, don't be afraid to think outside the box, test new ideas, and pivot your approach when necessary. The key to success is to keep learning, stay agile, and be persistent. 

Don’t have the resources to do all this in-house? Let our team of growth marketers do the work for you. Contact us to learn more.

FAQs

• What growth strategy combines new markets and new products?

Diversification is a growth strategy that combines new markets with new products. It's one of the four strategies in the Ansoff Matrix, where companies launch new products and expand to new markets for accelerating growth.  

• How do you optimize a growth marketing strategy?

You can optimize a growth marketing strategy by following these tips:

• Outsource to a professional growth marketing expert
• Carefully evaluate the entire user journey
• Create an omnichannel marketing approach
• Measure and track growth metrics closely
• Repurpose content for specific user personas
• Split test everything
• Prioritize user engagement across all channels

• What is growth optimization?

Growth optimization is identifying and resolving problems negatively affecting your revenue. It implements various solutions to fix these problems, evaluates the efficiency of each solution, and doubles down on the most effective solution.